Seth Price
Redistribution
15 Orient
June 21 - August 2
15 Orient is pleased to announce the opening of Redistribution, a solo-exhibition by Seth Price. Installed throughout the east rooms of the gallery, the exhibition centers on the latest iteration of Price’s long-form video work Redistribution. Also on display is a selection of “corrected arms:” glowing tubes wrapped with fabric printed with Price’s highly detailed photographic portraits of skin.
Redistribution, 2007 – 2025 (ongoing), originated as a lecture with video and slides delivered by the artist at the Guggenheim Museum in 2007. Soon after, Price began transforming the museum’s original recording by editing, overdubbing, and incorporating extensive new material. The resulting, ever-evolving work merges fiction, performance and essayistic film, and has been released in ten discrete versions to date.
Price’s aim was to develop for himself “a box to hold anything,” and the video’s themes range widely: painting from the Paleolithic to Bruegel, menswear clothing design, Thomas Edison’s patenting innovations, the history of plastics production, 3D graphics, wine connoisseurship, the digital sampling of the human voice, and more. In recent iterations, autobiographical themes have emerged. The newest version includes street photography from Price’s early years in New York at the turn of this century, footage of the artist making sculpture from wild grape vines during the pandemic lockdown, and conversations with his daughter about mood-boarding.
While Redistribution has been exhibited throughout Europe and Asia– and screened occasionally in the United States, including a theatrical run at New York’s Metrograph Cinema–this is the first time the work has been installed in a gallery context in the U.S.
Redistribution will open alongside Hudinilson Jr., Selected Works 1978-2000, a solo-exhibition of works by the late Brazilian artist on view in the gallery’s west and central rooms.
Seth Price lives and works in New York City. His work has been the subject of numerous solo exhibitions including the Aspen Art Museum (2019), MoMA/PS1 (2018), the ICA London (2018), and the Stedelijk Museum Amsterdam (2017). He participated in Documenta 13 in 2012 and the Venice Biennial in 2011. In New York, Price is represented by Petzel and Reena Spaulings Fine Art.
